Thursday, 10 March 2016

Rebellion II: Rise of Kronos - Final Trailer


Finally, after taking over two months to film and similarly long to edit, we have got the completed product for our trailer. We are extremely happy with this trailer and have gotten excellent feedback from our peers. We have learnt a lot from filming this trailer, and we believe we have improved since last year's opening sequence when we were new to editing. Whilst filming this trailer we were constantly looking back at our old opening sequence and other real life trailers for inspiration and ways to improve. Despite many difficulties and challenges, including arranging dates to meet up and finding days we were all free, we think we were patient enough to overcome the obstacles and have produced a trailer we are personally very happy with.

'Rebellion II: Rise of Kronos' - Ottakes



Due to the extremely long time frame it took to film our trailer, we ended up with many outtakes (bloopers). This videos is significantly longer than last year's blooper reel which shows how much more we filmed this year. In this video we showcase more editing techniques but we also give a feel of how many different places we filmed in. It is also very funny.

Task Thirteen Ancillary Products 1) Film Poster


This is our finished Film poster to our trailer for Rebellion II rise of Kronos. in the picture we displayed all the significant characters that star within the Film. We added the planes and helicopters to show the level of danger that faces the protagonists as well as to add to the action appeal of the poster. We then added the smoke, sparks and debris at the bottom of the poster to further emphasise the point of the action genre of the movie. furthermore we took inspiration from the GI joe retaliation movie poster to add the smokes and sparks as well as how we positioned the characters on the poster. we put Charlie in the centre as he is the leader of the group. Michael (reaper) was positioned next to him as he is his right hand man and plays a higher role in the movie than the others. Yassir (Oracle) was put in front of Charlie so that we could get a full shot of his sniper which is a weapon that Yassir's character uses as an efficient weapon throughout the movie. George was put behind Charlie, Yassir and Kofi, however he is still clearly visible in the poster. We positioned him their as Georges Character (hulk) is on the balance of sticking with the group through out their encounter with Kronos. a snippet of this was shown in the trailer when he confronts Charlie's character explaining that he does not agree with his plan. We put both Kofi and Harmony's characters at the corners of the characters layer as they play lesser roles in the movies. Efue and Rhyss' characters were put at the top of the poster as they are the main antagonists in the movie and we wanted Kronos (Efue's character) to look allusive (by reducing his opacity) however dominant. We did this by enlarging the image of Efue, as if he is looking down on them.






Magazine cover for Odin


We decided to put Odin in a city/urban environment with chaos proceeding in the background. A large fire can clearly be seen behind him, emphasising the danger of the mission and the destruction that is taking place. Big Ben is a major symbol of the film and is also briefly seen in the trailer. We wanted to make it stand out in Odin's magazine cover as he is the leader of the group and it shows both his importance and the importance of the landmark in the film. Odin is also placed quite high in perspective to the city - this once again shows his dominant role in the film. This magazine cover follows the same template as the others with the character placed in front of the Empire logo but behind a slanted band which features the other magazine covers. It also includes sell lines such as "Meet Odin" and "World First!" which are short and snappy in order to draw in the reader. We also have our tag line, "You think the war is over?" at the top as it is an iconic line in the trailer and is the first thing that Kronos says in his television broadcast. We used a red colour for Odin as red is a bold colour and we believe this reflects his bold personality. He is the leader and therefore has a magazine cover that arguably stands out more than the others. Another thing to notice in this magazine cover is the fact that Odin looks very relaxed, holding his gun down, as if he isn't ready. This actually links to his character as he is seen as very laid back character, as seen in the trailer when he says "He bought the war to us" in a very calm voice after Hulk had just shouted at him. The background of this magazine cover was actually taken from an edit picture of London from the internet which was originally made for another film called "London Has Fallen", a film which is very similar to ours. We also added the issue date and price in £ and $ between the "M" and a barcode as accustom to Empire Magazine's covers.

Magazine cover for Hulk


This is the magazine cover for Hulk. His background was an suburban environment to show that although it is a global war, the group are still protecting normal people just like they were in the last film. The actual background picture is a screenshot from "The Last of Us" video game which is set in a post-apocolyptic United States. In the game, all the building are boarded off and abandoned just like they would be in a war torn suburb. We also added some smoke and made Hulk look towards where the smoke seems to be coming from to show that even though he is in what seems to be a quiet suburb he is alway aware of the danger. However, we also wanted to show that even though there is a prominent danger, he is standing in what used to be a peaceful suburb. To do this we added green leaves falling in front of him to show that even in the battlefield there is still nature and life.  This magazine cover follows the same template as the others with the character placed in front of the Empire logo but behind a slanted band which features the other magazine covers. It also includes sell lines such as "Meet Hulk" and "World First!" which are short and snappy to draw in the reader. We also have our tag line, "You think the war is over?" at the top as it is an iconic line in the trailer and is the first thing that Kronos says in his television broadcast. We chose the orange to be Hulk's colour scheme because it is bright and vibrant and gives it a graffiti like feel, which you would expect to find in an suburban environment. We also added the issue date and price in £ and $ and a barcode as accustom to Empire Magazine's covers.

Magazine cover for Reaper


For this magazine cover, we decided to have Reaper running through a forest. He is the only character that is half way through an active motion out of all of our magazine covers - he is running whilst the others are standing still. We believe this shows how Reaper is a very fast paced and athletic character, as seen in the trailer, Reaper is often in active combat but is also tactical, hence the forest. We decided to have him in a dark and rainy forest because the darkness represents how mysterious Reaper is as a character, he does not talk as much as the others and is reserved with his ideas. Having him in the forest makes it seem as though he is tactically, and stealthily about to ambush a target. Many parts of the film take place in a forest, and this is sometimes seen in the trailer which is shows the synergy involved. We thought the heavy rain also added some emotion to the cover, it is almost a metaphor to say Reaper is a somewhat dark minded character. This is briefly seen in the trailer when Odin shoots someone as a POV shot from the victim, but whilst Odin looks away as he shoots, Reaper keeps looking. This magazine cover follows the same template as the others with the character placed in front of the Empire logo but behind a slanted band which features the other magazine covers. It also includes sell lines such as "Meet Hulk" and "World First!" which are short and snappy in order to draw in the reader. We also have our tag line, "You think the war is over?" at the top as it is an iconic line in the trailer and is the first thing that Kronos says in his television broadcast. Although it is hard to see on the cover, he is holding his pistol which is a crucial part of Reaper's look as a character. He doesn't go anywhere without his pistol and it is the only weapon he uses, therefore we decided it had to be put in the magazine cover. We also added the issue date and price in £ and $ between the "M" and barcode as accustom to Empire Magazine's covers.  The colour choice was blue as we thought it is a common colour used for action which links to Reaper's relation to action.

Magazine cover for Oracle


We chose to have Oracle in a desert to emphasise the global nature of this war compared to the war in the previous film which was just in London. However, to further support his reason to be in a desert we placed and image of Dubai's skyline in the background to make it seem as if there is a  major city in the background which is also one of Kronos' targets. Although the desert is not included in the trailer, it gives the audience something to look forward to when watching the film. We also included a sandstorm on our cover. This combined with the characters action of aiming his gun shows the audience that no matter where our group is in the world, there is always an imminent threat, which conforms with the conventions of our chosen genre, action. Although Oracle look as if he is isolated with no enemies around, he is still using his weapon. This shows that he is best suited to long range combat and prefers to contribute a distance so that he may use his portable tablet if necessary without any interference, which can be seen in the trailer when he is using the tablet in a fairly quiet part of the woods. This magazine cover follows the same template as the others with the character placed in front of the Empire logo but behind a slanted band which features the other magazine covers. It also includes sell lines such as "Meet Oracle" and "World First!" which are short and snappy to draw in the reader. We also have our tag line, "You think the war is over?" at the top as it is an iconic line in the trailer and is the first thing that Kronos says in his television broadcast. The colour scheme for this cover is yellow as it matches the desert environment which the character is situated in. We also added the issue date and price in £ and $ between the "M" and a barcode as accustom to Empire Magazine's covers.

Magazine cover for Kronos



We chose not to give Kronos a recognisable background and instead just made his background black to emphasise his mysterious nature. This is also supported by the fact that only his name in known in the trailer and his location is "classified". This is further highlighted by the light which is shining from the top of the magazine. His hood creates a shadow which covers his face, annotating that he has remained hidden in the shadow, away from the public eye while secretly pulling the string, as we know he has done with Hades. This magazine cover follows the same template as the others with the character placed in front of the Empire logo but behind a slanted band which features the other magazine covers. It also includes sell lines such as "Meet Kronos" and "World First!" which are short and snappy in order to draw in the reader. We also have our tag line, "You think the war is over?" at the top as it is an iconic line in the trailer and is the first thing that Kronos says in his television broadcast. We chose grey as the colour scheme for Kronos as it matches his dark and dull personality. It particularly works well in the tag line at the top as the words "think" and "is" are on the edge of the light. Because the grey mixes in with them, is not clearly visible, one again emphasising how he can remain hidden even when there is a light looking for him. In this case the light is our group. We also added the issue date and price in £ and $ between the "M" and a barcode as accustom to Empire Magazine's covers.

Evaluation 4: How did you use media technologies in the construction and research, planning and evaluation stages?



We decided to answer our final evaluation question in a Prezi as we felt it was the best way for us to communicate all of our points.

Evaluation 3:What have you learnt from your audience feedback?


In the video above, we asked 5 pairs to view our products and give us feedback. After taking the feedback into consideration, we have summarised what we have learnt from it below.

Trailer
One thing that most of the pairs liked was the editing of the trailer. They liked the structure of our trailer and that the shots weren't linear in terms of chronology. The music was also favoured by our audience. The music allowed us to make the trailer fast paced. We did this conform with our genre, action. It seemed to work as our target audience said that they like both the music and the fast pace of the trailer. Another aspect of editing that they enjoyed was the rewind towards the end of the trailer. Just before the Rebellion II title came up, all the clips in the trailer were quickly rewinded which seemed to draw the attention of a lot of our target audience.

We received mixed reactions about the special effects in the trailer. Especially about the CGI helicopter. Most of our audience was impressed by the helicopter as it added scale to the trailer. We included it to show that this is an actual war and not a bunch of people just shooting guns. However, others argued that although the concept was good, it was not realistic and was clearly CGI. The same was said about the CGI bullet which comes flying towards the camera near the end of the trailer.

Another common factor that the pairs did not like was the post-credit scene. It was meant to be a reference to the first movie through the use of music. However, the reference wasn't clear and so our audience were left confused by it.

They all agreed that they got a good outline of the story which was the fact that the group of "heroes" in the film are going after the main villain - Kronos, played by Efue Jimawo.

Poster

The pairs appeared to like our poster. Sam and Hollie were the only one with a question which was why there were planes in the poster. After telling them it was to show the warfare in the movie, they agreed they liked it.

After asking what could be improved, Harmony said we should have made Kronos more anonymous-looking, by maybe making the shadow over his face darker, which we believed was a good point. Therefore, this was one of the first things we changed after receiving our audience feedback. However, overall, it was made clear to us that each of the pairs agreed that our poster carried out the predominant task of drawing them in.

Another factor that we decided to change after receiving audience feedback was the colour and style of the font. Originally, we decided to use a thin looking font with a colour that blended into the background, however, after receiving several comments suggesting that people couldn't read the writing, we decided to make the font overall more bold, using a darker colour and thicker font. Once changed, we showed what we had changed to the people who suggested it wasn't clear, who then confirmed it was much more clear and readable.

Magazine Covers

The pairs all liked the idea of each character having their own magazine cover, however two of the pairs suggested that Yassir's magazine cover (Oracle) wasn't clear, and the setting appeared un-true to the story line. To counteract this, we made it more apparent that Yassir was in a desert by making the yellow fade more grainy to represent sand. This worked and several pairs agreed that the texture of the background made all the difference.

All of the pairs agreed that the synergy between the three different products was very good. They agreed that they all linked well, and helped contribute towards the success of the entire product. After clarifying why we did 5 magazine covers to the pairs that questioned it, it seemed much more feasible to them, and they agreed that it did in fact work well to help each character have 'their own moment of glory'.