In the video above, we asked 5 pairs to view our products and give us feedback. After taking the feedback into consideration, we have summarised what we have learnt from it below.
Trailer
One thing that most of the pairs liked was the editing of the trailer. They liked the structure of our trailer and that the shots weren't linear in terms of chronology. The music was also favoured by our audience. The music allowed us to make the trailer fast paced. We did this conform with our genre, action. It seemed to work as our target audience said that they like both the music and the fast pace of the trailer. Another aspect of editing that they enjoyed was the rewind towards the end of the trailer. Just before the Rebellion II title came up, all the clips in the trailer were quickly rewinded which seemed to draw the attention of a lot of our target audience.
We received mixed reactions about the special effects in the trailer. Especially about the CGI helicopter. Most of our audience was impressed by the helicopter as it added scale to the trailer. We included it to show that this is an actual war and not a bunch of people just shooting guns. However, others argued that although the concept was good, it was not realistic and was clearly CGI. The same was said about the CGI bullet which comes flying towards the camera near the end of the trailer.
Another common factor that the pairs did not like was the post-credit scene. It was meant to be a reference to the first movie through the use of music. However, the reference wasn't clear and so our audience were left confused by it.
They all agreed that they got a good outline of the story which was the fact that the group of "heroes" in the film are going after the main villain - Kronos, played by Efue Jimawo.
Poster
The pairs appeared to like our poster. Sam and Hollie were the only one with a question which was why there were planes in the poster. After telling them it was to show the warfare in the movie, they agreed they liked it.
After asking what could be improved, Harmony said we should have made Kronos more anonymous-looking, by maybe making the shadow over his face darker, which we believed was a good point. Therefore, this was one of the first things we changed after receiving our audience feedback. However, overall, it was made clear to us that each of the pairs agreed that our poster carried out the predominant task of drawing them in.
Another factor that we decided to change after receiving audience feedback was the colour and style of the font. Originally, we decided to use a thin looking font with a colour that blended into the background, however, after receiving several comments suggesting that people couldn't read the writing, we decided to make the font overall more bold, using a darker colour and thicker font. Once changed, we showed what we had changed to the people who suggested it wasn't clear, who then confirmed it was much more clear and readable.
Magazine Covers
The pairs all liked the idea of each character having their own magazine cover, however two of the pairs suggested that Yassir's magazine cover (Oracle) wasn't clear, and the setting appeared un-true to the story line. To counteract this, we made it more apparent that Yassir was in a desert by making the yellow fade more grainy to represent sand. This worked and several pairs agreed that the texture of the background made all the difference.
All of the pairs agreed that the synergy between the three different products was very good. They agreed that they all linked well, and helped contribute towards the success of the entire product. After clarifying why we did 5 magazine covers to the pairs that questioned it, it seemed much more feasible to them, and they agreed that it did in fact work well to help each character have 'their own moment of glory'.
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